4 Easy Steps to Prioritize Your Savings Goals

We all have goals we want to achieve. You probably have a long list of things that you want to save for and you’d probably put money toward all of them if you could.  However, everyone has a limited amount of money. We know some of that money will inevitably need to go toward everyday

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Cracking the Code for a Better Conversation with Financial Advisors

We know that it takes a lot of specialized knowledge to build an effective portfolio and this is why investors seek out the experts – financial advisors – for help with investing.  However, it doesn’t seem like a good outcome if an investor blindly agrees to purchase a portfolio without truly understanding whether or not

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What Everyone Should Know About Risk

Every plan has to deal with uncertainty and goals-based investing is no different.  No one can predict the future and even the best laid plans won’t pan out exactly as anticipated. Therefore, it is always important to know the amount of risk associated with your plan.  The good news is we can use a friendly

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The Easy Financial Planning Strategy You Probably Don’t Know About: Points

We’ve written previously about the concept of goal-based investing and the fact that every plan to achieve a financial goal shares four common ingredients: a time horizon, current savings, future savings and investment returns.   We believe that reaching financial goals shouldn’t require anyone to become a financial expert. There should be a straightforward strategy for

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The Real Value of a Financial Advisor

Anyone should be able to build a plan to achieve a financial goal. It shouldn’t be a complicated process or a process that requires a lot of financial know-how.   While this is true, we also know that most people benefit from getting professional advice on their planning.  That’s why we believe in having a community

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How to Build a Financial Plan for the Non-Professional

We believe you should be able to build a plan to achieve your financial goals and easily find professional advice if you want it. In this post we’ll talk about how to build a financial plan that’s focused on goals, not investments.  All of us have goals like retirement income, buying a house, or sending

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Goals are the Secret to a Better Investing Experience: Here’s Why.

Ever felt like you should be doing more with your money, but felt daunted by the prospect of getting started or trying to find someone who could help? Well, you’re not alone. According to a study by Northwestern Mutual, close to two thirds (62%) of Americans say their financial planning needs improvement, yet only one

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What is GoalBased Investors?

Hi!  Welcome to the GoalBased Investors blog. We’re glad you’re here!  We are a group of people who are passionate about building cool, simple tools to solve complex problems. We come from the finance and tech worlds and have seen firsthand how difficult it is for people to build clear plans for their money and

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